River cruising is becoming more and more popular. Once, this segment was mostly for older people, most were retired, They were sophisticated people, who enjoyed educational experience while indulging in some very nice food and drinks. These people usually prefer classical or jazz concerts instead of wild nightlife..
However, river cruising is starting to catch on with millennials. They too like the finers rxthings in life, especially when it comes to food and drink. They are also big into educational opportunities.
River cruise companies are listening to what their client are saying. For instance, people are interested in more wine cruises, and several of the companies have added more wine cruises. Guests can also get travel insurance specifically for river cruises.
We are going to get back to this tomorrow. I would love to know your thoughts.